The overall feel and aesthetic for the book was inspired by the light installations in the Atoms for Peace stage show and Yorke’s songwriting style.
The music in this tour takes the audience through a range of pieces, blending minimalist vocal solos with layers of electronic tracks and utilizing the skills of a large ensemble of musicians.
Victory Skin Care was the product line I invented for Athleta, a women’s sportswear company. Targeting serious female athletes the products were packaged in durable but 100% recyclable plastic. The concept of the design was “finish line” and the aesthetic was inspired by the experience of being in a bike race.
The book topic is Fire expressed with the concept of “white hot fashion.” The text was borrowed from a report on the cycle of fire in the landscape of California.
The first stage of the design process I gathered typography that felt “fiery” and collected mood cards that expressed fire in photography, fine art and texture. I took my camera out into areas effected by wildfire and photographed skeleton trees.
My research for this project took me into my own collection of vintage tableware from the early to mid 20th century. Many of the original boxes had survived two generations of use and served as a great jumping off point for this project. The most stunning box I had was for a bone handled carving set from the early 1940s. Given the great influence Mad Men and other 1950s media has had on fashion and home furnishings I decided to make this project a modern twist on this time period of decadent entertaining.
The design focus of the clothing is structured and classic. Neto clothing can be worn for many years due to its elegant timeless shapes and high quality execution.
The visual standards guide gave examples of photography style as well as logo usage, colour and examples of the logo used on company signs and products
Play crafts is a start-up company designing web tools for crafters, specifically quilters, to share their ideas and be inspired by designs. They had a lot of ideas but needed a way to bring them together in a whimsical design that could work across all their applications. I worked by hand for the button image to give it more of a whimsical feel. The rest of the collateral for this brand is yet to be released.
This logo is for the town of Stinson Beach. A small community in West Marin that sees a large influx of tourism in the Summer time.
The beach town is a draw for surfers, artists and hikers. The locals enjoy the remoteness of their location and prefer visitors to respect the quiet here
I began this project by doing a photographic survey of the area and then I spent a day sketching people and things around the beach and town. When it come down to choosing a brand from all the images I’d laid out this one image of the beach rendered in gouache felt just right
The logo could be implemented in either the blue tones, the green tones, black and white or in the full colour blue and green. This allowed for a lot of options in how the logo could be used in collateral
Andrew came to me for help with his use interface for what was the first app to put Tumbler posts onto the iphone. We decided it needed a sophisticated almost art gallery feel and it needed to be very clean to allow users to focus on content. The app went into the app store in 2010.
The challenge in this project lay in finding the right way to get across the idea of all-American values in a high end boutique setting. The inspiration came from looking at historic American artistic printing specimens from the industrial revolution. I took specimens from several different old ornament sets and built heavy borders.
My inspiration for the design concept came from looking at the handmade art movement around the United States. I looked at independent stores selling eclectic linens and stationery along the popular shopping corridors of Los Angeles and San Francisco. As I gathered images I unearthed a plethora of patterned aprons, distressed wooden tables, wicker baskets and re-purposed goods. All materials are post consumer recycled and bottles are reusable.
This newsletter is about urban gardening and it is a small collection of articles on planning and harvesting urban organic food. I chose 100% recycled paper and worked with an earthy green and brown colour palette. The inspiration for this project came from the study of grassroots publications, literary journals and high-end garden tool packaging. I felt the concept of the urban garden called for a return to some classic typography with a modern experimental twist.
This product re-design aimed to take a known brand and reposition it at a higher price point in the market. This design was inspired by vintage candy shop packaging. My goal was to make it appeal to both men and women and fit in on the shelves at upmarket grocery stores.
I worked with cut paper to create a logo and graphic assets for the 64th Festival de Cannes. I wanted it to have an off-beat but distinctly French feel so this type inspired by the work of Henri Matisse seemed perfect for the assignment
Using cut paper to create a golden palm and red to suggest the red carpet, I created a poster to introduce the festival
I decided to use a playful approach to this issue as a break from the scare tactics other campaigns are currently using. Why not have road signs, much like the ones that remind drivers to buckle up, to remind people to use protection?