BRANDING: A tool library gets moving

We worked with an entrepreneur trying to launch a tool lending library in his hometown. They needed a logo and some branding advice to start to build their grassroots movement. We worked on creating something bold and nostalgic to communicate the feel of an open and inviting community gathered to share tools. The brand utilizes some classic colors associated with tools and appliances. The typefaces were selected for their vintage appeal. A nod to the mid-century when times were a little less high tech and everyone knew their neighbor.

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