Stacey sat down with Jonathan and Kirby Bowles in July to discuss their new charity’s visual identity. They had a really clear concept developed around using the image of a slingshot to convey launching ideas and projects. They had done a lot of visual research already so pulling together a mood board from their collection of images was a great way to start to hone in on a look and feel. There were pictures of tattoos and bold historical posters. When asked, “So, you like the idea of a slingshot, possibly a fist and you seem to like Russian constructivist style graphic art?” they answered, “Yes” and we delivered.
The final mark worked for both their organization and Jonathan’s podcast, Slingshot Show. Slingshot Syndicate launched successfully and the Slingshot Show not only got off the ground in itunes but hit the top of the charts.