Project Description: A newsletter using two spot colours. One side of the newsletter opens into a poster.
Process This newsletter is about urban gardening and it is a small collection of articles on planning and harvesting urban organic food.
There is an outer folding card, which is a mailer so the newsletter folds up map-style inside. The mailer is perforated in the middle. One side becomes a mail-back postcard to subscribe to the publication. This reduces the paper waste involved in making an envelope and ensures that the mail-in subscription card is fully incorporated into the design.
The inspiration for this project came from the study of grassroots publications, literary journals, and high-end garden tool packaging. The concept of the urban garden called for a return to some classic typography with a modern experimental twist.