Dedication to Special Education is a non-profit partially funded by the Marin County Office of Education. Their mission is to improve the quality of special education in Marin County public schools, while connecting families for a stronger community.
The pieces of the kite symbolize the parts of the community coming together to make it possible for a child who is struggling to thrive and take flight. The colors were based on research of current color trends and a knowledge of brand application in their future. They remind me of popsicles on a summer day, youthful, carefree and happy.
After rolling out the logo and style guide, I designed a new print brochure for the organization. We used the new branding scheme to create a visual hierarchy that was very clear and readable to accommodate a target audience who may have difficulty with small type.
I design annual fundraising campaigns for DSE which include posters, banners, signs, direct mail cards, raffle tickets, programs, invitations, social media assets and more.