I was hired to design an identity for a youth volunteer organization in Santa Monica, California, which connects young people with social causes and ways to help others.
The client had a clear concept based on the image of a slingshot to convey launching ideas and projects. We refined their extensive collection of visual research into a mood board that honed in on their ideal look and feel. The slingshot was presented as Russian constructivist graphic art with a side of skateboard culture. The organization launched with the brand applied to swag for the young members as well as their online media channels.